Crisis Communication: Leading When Things Go Wrong

Programme Overview 

One of a leader’s most critical responsibilities is effectively communicating during times of crisis. However, it is easy to overlook the importance of this leadership skill, which we often take for granted. We tend to assume that a leader’s success is indicative of their communication abilities. 

While we may associate communication with public speaking, negotiation, or the ability to engage in informal conversations across diverse contexts, crisis communication – where complexity and uncertainty are heightened – demands a different level of proficiency and is equally, if not more, essential. 

Course Objective  

• Learn what constitutes a crisis – how it is distinct from day-to-day issues. 
• Develop a crisis preparedness plan and vulnerabilities assessment.  
• Learn to define the crisis and identify the stakeholders most affected by it. 
• Identify and address the ethical issues presented by the crisis.  
• Develop and execute a strategic communication plan/channel for crisis management.  

Content 

• Leading the way when things go wrong. 
• How to communicate in crisis/channels. 
• Ethics and roles of individuals in crisis communication. 
• Managing high stake solutions. 
• The power of options during crisis  
• How to reassure the team when the news is scary.