Customer Analytics for Growth and Retention

Programme Overview

Data-driven decision-making is crucial for sustainable business growth. This course explores how customer analytics can be leveraged to improve customer acquisition, engagement, and retention. Participants will gain hands-on experience with tools and techniques used to analyze customer data, predict behaviours, and develop targeted marketing strategies that drive long-term value.

Course Objectives

By the end of this course, participants will:

• Understand the role of customer analytics in business growth.
• Learn how to collect, interpret, and utilize customer data effectively.
• Develop skills to identify customer trends and behavioral patterns.
• Explore predictive analytics for customer engagement and retention.
• Gain practical knowledge in using analytics tools for strategic decision-making.

Course Content

• Introduction to Customer Analytics and its Importance
• Collecting and Organizing Customer Data
• Key Metrics for Customer Engagement and Retention
• Using Predictive Analytics to Forecast Customer Behavior
• Customer Segmentation through Data Insights
• Implementing a Data-Driven Growth Strategy
• Customer Loyalty and Retention Analytics
• Customer Experience Analytics