Customer Profiling and Segmentation Techniques

Programme Overview

Effective marketing and sales strategies rely on understanding customer needs and behaviours. This course provides practical approaches to customer profiling, segmentation, and targeted marketing. Participants will learn how to gather and analyze customer data, create buyer personas, and develop personalised marketing strategies.

Course Objectives

By the end of this course, participants will:

• Learn how to profile customers based on behavioural and demographic data.
• Understand segmentation techniques for targeted marketing.
• Develop customer personas to tailor marketing strategies.
• Gain insights into data-driven decision-making in sales and marketing.
• Learn how to optimise customer engagement through personalisation.

Course Content

• Customer Segmentation Models
• Creating Buyer Personas
• Data Collection and Customer Insights
• Behavioural vs. Demographic Profiling
• Personalisation Strategies in Marketing
• Practical Workshop: Developing a Customer Profile