Customer Service Excellence for Sales Success

Programme Overview

Exceptional customer service is a key differentiator in today’s competitive marketplace. This course provides practical insights into delivering outstanding service that strengthens customer relationships and enhances brand reputation. Participants will learn service strategies, communication techniques, and problem-resolution methods to build loyalty and drive sales growth.

Course Objectives

By the end of this course, participants will:

• Understand the link between customer service and sales success.
• Learn how to develop a customer-centric mindset and approach.
• Master effective communication techniques for handling customer concerns.
• Explore conflict resolution strategies to turn dissatisfied customers into loyal advocates.
• Gain skills to create memorable service experiences that foster repeat business.

Course Content

• The Psychology of Customer Satisfaction
• Customer Service as a Sales Strategy
• Active Listening and Empathy in Customer Interactions
• Handling Difficult Customers and Service Recovery Strategies
• Effective Communication for Customer Engagement
• Creating a Customer-Focused Sales Culture