Sales Negotiation and Persuasion Strategies

Programme Overview

Negotiation is an essential skill in sales, helping professionals close deals, resolve conflicts, and create win-win outcomes. This course focuses on negotiation techniques, persuasion tactics, and psychological principles that influence decision-making. Participants will gain practical skills to negotiate effectively in different sales scenarios.

Course Objectives

By the end of this course, participants will:

• Understand the psychology of persuasion in sales.
• Learn key negotiation techniques for closing deals.
• Develop confidence in handling difficult negotiations.
• Explore conflict resolution strategies in sales.
• Gain practical experience through role-playing exercises.

Course Content

• Foundations of Sales Negotiation
• Understanding Buyer Psychology and Decision-Making
• Golden Rules of Negotiation
• Negotiation Strategies and Tactics
• Persuasion Techniques for Sales Success
• Handling Objections and Price Negotiation
• Conflict Resolution in Sales