Navigating Sales in Tough and Competitive Markets

Programme Overview

Economic downturns and market disruptions make selling more complex. This course equips participants with the resilience, strategies, and techniques needed to sell effectively in volatile and competitive markets. It covers adaptive selling techniques, customer psychology, and methods for overcoming objections and handling sales pressure.

Course Objectives

By the end of this course, participants will:

• Learn how to adapt sales strategies in tough economic conditions.
• Understand customer behaviour and how to tailor sales pitches accordingly.
• Develop techniques to overcome objections and close deals.
• Explore competitive positioning strategies to stand out.
• Gain confidence in selling under pressure and handling rejection.

Course Content

• Understanding Market Challenges and Consumer Behavior
• Adaptive Selling Techniques
• Handling Price Sensitivity and Objections
• Competitive Positioning and Value-Based Selling
• Building Resilience in Sales
• Closing Deals in Tough Market Conditions
• Practical Role-Playing: Overcoming Sales Objections