Strategic Marketing Execution: From Planning to Performance

Programme Overview

Marketing is more than just advertising—it’s about crafting a well-thought-out strategy that ensures business growth. This course provides a deep dive into the key elements of building and implementing a robust marketing plan. Participants will explore how to analyse market trends, understand consumer behaviour, and position products or services effectively. Additionally, they will learn how to measure marketing performance and adjust strategies to maximize ROI.

Course Objectives

By the end of this course, participants will:

• Develop a structured approach to creating and executing marketing plans.
• Understand the importance of market research in strategic decision-making.
• Learn how to align marketing efforts with business goals.
• Gain insights into measuring marketing effectiveness and refining strategies.
• Master techniques to differentiate products/services in competitive markets.

Course Content

• Understanding Market Dynamics
• Understanding the lifetime value of a customer
• Developing a Strategic Marketing Plan
• Understanding the Strategic Value of Sales Vs the Strategic Value of Marketing
• Market Research and Competitive Analysis
• Executing and Measuring Marketing Strategies
• Marketing for a distinct psychographic group