Advanced Marketing Strategies for Competitive Advantage

Programme Overview

Marketing is evolving rapidly, and businesses need to stay ahead of the curve by employing advanced strategies that create a lasting competitive edge. This course focuses on data-driven marketing, competitive positioning, and innovative tactics to ensure businesses stand out in crowded markets.

Course Objectives

By the end of this course, participants will:

• Gain a deeper understanding of market competition and positioning strategies.
• Learn how to craft compelling value propositions.
• Explore advanced pricing models and marketing frameworks.
• Understand how consumer psychology influences purchasing decisions.
• Leverage market insights to develop long-term strategic plans.

Course Content

• Pillars of Marketing Strategy
• Customer Equity
• Value Equity
• Competitive Market Analysis
• Developing a Unique Value Proposition
• Advanced Pricing Strategies
• Positioning and Market Segmentation
• Innovative Marketing Tactics for Growth
  • Guerrilla marketing and unconventional promotion techniques
  • Using technology (AI, automation, big data) in marketing