Fundamentals of Marketing for New Professionals

Programme Overview

This course is designed for individuals new to marketing or those transitioning into a marketing role. It covers the fundamental concepts, tools, and strategies essential for effective marketing. Participants will gain a solid understanding of the marketing mix, customer behaviour, and how to develop marketing strategies that align with business objectives.

Course Objectives

By the end of this course, participants will:

• Understand core marketing principles and frameworks.
• Learn how to analyze consumer behaviour and market trends.
• Explore the key elements of a marketing plan.
• Gain insights into digital and traditional marketing techniques.
• Develop skills to measure and improve marketing efforts.

Course Content

• Introduction to Marketing Fundamentals
• The Marketing Mix
• Consumer Behavior and Market Segmentation
• Digital vs. Traditional Marketing Strategies
• Developing and Implementing a Marketing Plan
• Measuring Marketing Effectiveness
• Case Study: Crafting a Marketing Strategy