Sales Leadership: Strategies of High-Performing Sales Managers

Programme Overview

Sales managers play a crucial role in driving revenue and motivating teams. This course equips sales leaders with the skills to develop effective sales strategies, lead high-performing teams, and optimise sales performance. It covers leadership principles, coaching techniques, and performance measurement strategies.

Course Objectives

By the end of this course, participants will:

• Learn how to develop and implement effective sales strategies.
• Understand leadership principles for managing sales teams.
• Explore coaching techniques to enhance team performance.
• Gain insights into sales performance measurement and improvement.
• Develop strategies for talent retention and team motivation.

Course Content

• Leadership Principles for Sales Managers
• Developing a High-Performing Sales Team
• Understanding Business Strategy and Strategic Thinking
• Sales Coaching and Mentorship Techniques
• Performance Measurement and Sales Metrics
• Motivation and Talent Retention Strategies
• Cross-cultural Management Principles